Itizenship participation Essay Example | Topics and Well Written Essays - 1250 words

Itizenship participation - Essay Example The research on Niger Delta of Nigeria is important because it shows how some of the multinational oil companies exploited Nigeria and robbed them of their riches. It also shows the irresponsible behaviour these oil companies in terms of corporate social responsibility and their indulgence in the interior political matters of Nigeria. The main idea of corporate social responsibility or CSR is to take up some responsibilities towards the society by the corporate world. In Nigeria the corporate communities always hide behind the Nigerian government when it comes to fulfil social responsibilities. Because of these oil companies most of the environment has been polluted. Many of the ethnic groups under the leadership of internationally known author Ken Saro-Wiwa protested oil production. With the help of Nigerian government the oil industries were able to suppress the protests, which is not in the best interests of the citizens of Nigeria. Instead of these hiccups its business as usual for the oil companies and Nigerian government because of the foreign exchange revenue. Since the citizens didn't come under the stakeholders list companies ignored their protests. CSR should always be a part of corporate strategies that shows social responsibilities are as important as profit maximisation. Practically implementing the above-mentioned tasks are very difficult. The destruction of human rights by both the parties can be complained to the UN that takes some time. The Nigerian government can only be requested because it's their internal matter and can only be forced to stop by developed countries like US and Japan or UN. The only approach can be through UN and make the Nigerian government realise that oil production should be done within best interests of their citizens and should impose restrictions that companies like Shell employ CSR activities effectively in the Niger Delta. Facilities The requirements for this project are easily available. The requirements are having a personal computer with Internet, if not working in an Internet is also permissible. Should be able write in forums or any blog sites about the atrocities done by the Nigerian government on their citizens and the role of oil companies. If possible use print media to reach most of the people. The best way to reach out the people is to have a website on Niger Delta and put all the details with photographs that describe the poor conditions of the people and environmental hazards caused by the oil companies. Budget 1. Including personal computer the cost will be $500. 2. If pc is excluded then the budget will be around $250-$350. The funds haven't been acquired yet. The sources of funding the project are expected to be through NGO's and some charitable

Old Spice case studey Study Example | Topics and Well Written Essays - 500 words

Old Spice studey - Case Study Example h of â€Å"The Man Your Man Could Smell Like’ campaign which involved a former NFL player whose role was to convince women to buy the products so that their partners would be like him or smell like him (Rowe, n.d). Although this advertisement was a success after realizing more than 26 million views on YouTube, the company devised the most successful advert incorporating social media so as to make the brand more successful. Through â€Å"the Response Campaign†, the organization was able to engage with the potential customers on a more personal level (Rowe, n.d). In this campaign, the organization made a post on the two main social media websites, Facebook and Twitter, which sparked responses and questions that were answered through videos. Creativity was used in response videos that were at least 180. Between these alternatives, the â€Å"the Response Campaign† would still have been the best. This is because of the strategies involved in its creation and communication to the potential customers. The aspect of being personal contributed to its success, as the customers require prompt reply. This was fulfilled by the many short videos released in a span of two days answering the questions and replying to the comments from the customers. In addition, the extensive usage of the social media was a way of boosting the campaign because social media comprises the group of the population that the company was targeting; the young generation. Furthermore, active involvement was a key aspect towards the success of the campaign. This is because it got the customers invested in the brand while not including direct advertising to the customers. Such strategies made sure that the campaign was a success leading to increase in sales and the brand name was saved. From a personal perspective, I would have taken a similar approach in the implementation of the solution. As a golden rule, a company should ensure that customer involvement is taken seriously for a brand name to remain